Ngaxa lithile ukuza kuthi ga ngoku kulo nyaka, isiqingatha sabemi behlabathi siceliwe okanye siyalelwa ukuba sihlale ekhaya, sitshintshe indlela yokuziphatha yabathengi kunye neendlela zokuthenga.

Xa sicelwa ukuba sichaze imeko yethu yangoku, iingcali zoshishino zihlala zithetha ngeVUCA - isifinyezo se-Volatility, ukungaqiniseki, ukuntsonkotha kunye nokungaqondakali. Yadalwa ngaphezu kweminyaka engama-30 eyadlulayo, lo mbono awuzange uphile kangaka. Ubhubhani we-COVID-19 utshintshe uninzi lwemikhwa yethu kwaye amava okuthenga yenye yezona zichaphazeleka kakhulu. I-Quadpack yenza udliwano-ndlebe nabanye abathengi bayo behlabathi ukuze baqonde ngcono ukuba yintoni esemva korhwebo lwe-e-commerce 'yesiqhelo entsha'.

Ngaba ulubonile utshintsho kwindlela yokuziphatha yabathengi ngenxa yemeko ye-COVID?

“Ewe, sinalo. Ukusukela ngoMatshi ka-2020, iYurophu yabonakala isothukile ngenxa yokhuseleko olungalindelekanga kunye nokutshintsha ubomi obukhutshwe ngoorhulumente. Ngokombono wethu, abathengi babeka phambili ukuthengwa kwezinto ezifanelekileyo zegrosari kunokuba bachithe imali kwizinto ezintsha zodidi oluphezulu ngelo xesha. Ngenxa yoko, intengiso yethu ye-intanethi yehla. Nangona kunjalo, ukusukela ngo-Epreli ukuthengisa kwabuyela umva. Ngokucacileyo abantu bafuna ukuxhasa iivenkile zasekhaya kunye namashishini amancinci. Umkhwa omhle! " UKira-Janice Laut, umseki wenkonzo ye-skincare brand. inkathalo.

“Ekuqaleni kwengxubakaxaka, siqaphele ukuwa okukhulu kutyelelo nakwiintengiso, njengoko abantu babekhathazeke kakhulu ngale meko kwaye eyona nto iphambili kubo yayingekuko ukuthenga imake-up. Kwinqanaba lesibini, silungelelanise unxibelelwano lwethu kwaye sabona i-spike ekutyeleleni, kodwa ukuthengwa kwakungaphantsi kunesiqhelo. Kweli nqanaba, sibona ukuziphatha kwabathengi kufana kakhulu nangaphambi kwengxaki, njengoko abantu bendwendwela kwaye bethenga ngexabiso elifanayo kunangaphambili. ” UDavid Hart, umseki kunye ne-CEO ye-make-up brand Saigu.

Ngaba ulungelelanise isicwangciso sakho se-e-commerce ukuze uphendule "kwisiqhelo esitsha"?

“Eyona nto iphambili kuthi kule ngxaki ibe kukuhlengahlengisa unxibelelwano lwethu kunye nomxholo ukuze ube kwimeko eyiyo. Sigxininise izibonelelo zokwakheka kwethu (hayi iimpawu) kwaye sichonge ukuba uninzi lwabathengi bethu bebesebenzisa imake-up yethu ngelixa befowunela ividiyo okanye besiya kwivenkile enkulu, ke sidale umxholo othile kwezi meko ukutsala abathengi abatsha. .” UDavid Hart, umseki kunye ne-CEO yeSaigu.

Ngawaphi amathuba e-e-commerce ocinga ngawo kule meko intsha?

“Njengeshishini elixhomekeke ngokuyintloko ekuthengisweni kwe-e-commerce, nangona kunjalo sibona imfuneko eyomeleleyo yokugxila kwiziseko zogcino lwabathengi: landela imigangatho ephezulu yokuziphatha kwaye uthengise iimveliso ezilungileyo. Abathengi baya kuyixabisa le nto kwaye bahlale nebrand yakho. " Kira-Janice Laut, umseki we-cult.care.

“Utshintsho kwindlela yokuthenga abathengi, njengoko ukuthengisa kusenesabelo esikhulu kwaye urhwebo lwe-e-commerce luhlala liliqhezu elincinci. Sicinga ukuba le meko inokunceda abathengi baphinde baqwalasele indlela abathenga ngayo i-make-up kwaye, ukuba sibonelela ngamava alungileyo, sinokufumana abathengi abatsha abathembekileyo. ” UDavid Hart, umseki kunye ne-CEO yeSaigu.

Sithanda ukubulela uDavid noKira ngokwabelana ngamava abo!