Ubuhle bubuyile, uphando luthi. Abantu baseMelika babuyela kubuhle bangaphambi kobhubhane kunye neendlela zokuzilungisa, ngokophononongo olwenziweNCS, inkampani enceda iimpawu zokuphucula ukusebenza kweentengiso.

Amagqabantshintshi kuphando:

• I-39% yabathengi base-US bathi baceba ukuchitha ngaphezulu kwiinyanga ezizayo kwiimveliso eziphucula ukubonakala kwazo.

• I-37% ithi izakusebenzisa iimveliso abazifumene ngexesha lobhubhani we-Covid.

• Phantse i-40% ithi baceba ukunyusa inkcitho yabo kwiimveliso zokuzihombisa kunye nezomntu

• I-67% icinga ukuba intengiso ibalulekile ekuphembeleleni ukhetho lwabo lobuhle / iimveliso zokuzilungisa

• I-38% ithi izakuthenga kakhulu ezivenkileni

• Ngaphezu kwesiqingatha-55%-yabathengi baceba ukwandisa ukusetyenziswa kwabo kweemveliso zobuhle

• I-41% yabathengi ibeka phambili kwiimveliso zobuhle ezizinzileyo

• I-21% ifuna ukhetho lwemveliso ye-vegan.

"Amandla okuthengisa abonakala kakhulu kwezi ziphumo zophando, apho i-66% yabathengi bathi bathenge imveliso emva kokubona isikhangiso sayo," kusho uLance Brothers, igosa eliyintloko lengeniso, i-NCS (NCSolutions). “Ngoku lixesha elibalulekileyo lobuhle kunye neempawu zokhathalelo lobuqu ukukhumbuza abantu ngodidi kunye neemveliso abathengi abanokuthi bazishiye ngasemva,” uqhubeka, esongeza, “Lixesha lokuqinisa imfuno yophawu njengoko wonke umntu ezulazula kwihlabathi lentlalontle ngakumbi. oko ‘kukujonga ubuso ngobuso’ kungekhona nje ngekhamera yekhamera.”

Baceba ntoni abaThengi ekuThengweni?

Kuphando, i-39% yabathengi baseMelika bathi balindele ukonyusa inkcitho yabo kwiimveliso zobuhle kwaye i-38% bathi baya kukwandisa ukuthenga kwabo evenkileni, endaweni ye-intanethi.

Ngaphezu kwesiqingatha-55%-yabathengi baceba ukwandisa ukusetyenziswa kwabo ubuncinane bemveliso yobuhle.

• I-34% ithi izakusebenzisa isepha yezandla ngaphezulu
• Ngama-25% ngaphezulu kwedeodorant
• I-24% ngaphezulu yokuhlamba umlomo
• I-24% ngaphezulu yokuhlamba umzimba
• I-17% yokwakheka ngaphezulu.

Ubungakanani bovavanyo buyimfuneko-kwaye inkcitho iyonke iphezulu

Ngokwe-NCS's CPG Purchase Data, iimveliso ezinobungakanani bovavanyo zinyuke nge-87% ngoMeyi ka-2021, xa kuthelekiswa noMeyi ka-2020.

Ngaphezulu-inkcitho kwiimveliso ze-suntan yayiyi-43% ephezulu ngonyaka.

Abathengi baphinde bachitha ngaphezulu kwi-tonic yeenwele (+ 21%), i-deodorant (+18%), isitshizi seenwele kunye nemveliso yokwenza iinwele (+7%) kunye nococeko lomlomo (+6%) kwinyanga, xa kuthelekiswa nonyaka ongaphambili (Meyi 2020).

I-NCS ithi, "Ukuthengiswa kweemveliso zobuhle bekukwindlela enyuka kancinci ukusukela oko kusezantsi kwinqanaba lobhubhane ngoMatshi ka-2020. Ngeveki yeKrisimesi ka-2020, ukuthengiswa kweemveliso zobuhle bekunyuke nge-8% unyaka nonyaka, kwaye iveki yePasika ibiphezulu. 40% unyaka nonyaka. Icandelo libuyele kumanqanaba ka-2019. "

Uvavanyo lwafakwa phakathi kukaJuni ka-2021 nabaphenduli abangama-2,094, abaneminyaka eyi-18 nangaphezulu, kulo lonke elase-US.