Ukusetyenziswa okutsha, izixhobo ezilungele i-eco-friendly, iipakethi zesampulu ezothusayo, kunye nezitshizi ezingaqhelekanga ziyavela ukujongana neendlela zabathengi eziqhutywa luzinzo, utshintsho lwemveliso, kunye nenguqu eqhubekayo yedijithali.

I-Perfume, imveliso engumfuziselo wehlabathi lobuhle, ihlala izihlaziya ukuze iphindaphinde izinto ezintsha ezisivuyisayo. Ingqikelelo ihlala ibalulekile kweli candelo lobuhle ngokuqhubekayo, njengoko kuboniswa ngamanani. Ngo-2019, ihlabathi lobuhle liye lafikelela kwi-220 yeebhiliyoni zee-Euro eziposwe ukukhula kwe-5.0% xa kuthelekiswa no-2018, (ukukhula kwe-5.5% ngo-2017) ngaphezu kwe-11% enikezelwe kwiziqhumiso. I-2018, iziqhumiso ezipheleleyo zifikelela kwi-50.98 yeebhiliyoni zeedola kunye ne-2.4% yokukhula xa kuthelekiswa no-2017. Kwiminyaka elishumi edlulileyo, kwi-2009, i-fragrance iyonke yaphakama i-3.8% vs. 2008 ukuya kwi-36.63 yeebhiliyoni zeedola.

Oku kukhula ngokubanzi kwihlabathi lobuhle kutyala kakhulu kuphuhliso lwecandelo lobunewunewu (+ 11% yokuthengisa ngo-2017), intengiso e-Asia (+ 10% ye-2017 yokuthengisa), i-ecommerce (+ 25% ye-2017 yokuthengisa), kunye neentengiso zokuhamba (+ 22% ye-2017 yokuthengisa).Ukusukela ngo-2018, imakethi yehlabathi yeziqholo iye yafikelela kwi-C kunye noqikelelo lwesiqingatha sokuqala sika-2019 esikhokelela ekuphindweni kabini kweli xabiso lentengiso kule minyaka mine izayo!

Ukupakishwa, i-asethi esisiseko kwindalo yonke yobuhle, idlala indima ebalulekileyo ekuqapheliseni uphawu okanye imveliso yezithambiso. Ngokwenene, kwizinto zokuthambisa, ixabiso lentengiso yokupakisha lingaphezulu kakhulu komsebenzi walo ophambili wokhuseleko lwemveliso. Le mpembelelo yokuthengisa ipakethe - ihlolwe kwi-82% kuwo onke amacandelo amashishini - inyuka ukuya kwi-92% kwi-cosmetic universe. Ipesenteji ephezulu ibalelwa ngokuyinxenye kwisiphumo esithile semathiriyeli esetyenzisiweyo (i-48% i-lever innovation ye-cosmetics) kunye namagama ahambelana nokupakishwa (20% i-lever innovation ye-cosmetics).

Kwiziqholo, ibhotile ihlala isibonakaliso esingenakuphepheka sokuqaphela iphunga elimnandi elaziwayo. Kodwa iimveliso ezintsha zifikile. Iinkwenkwezi ezaziwayo ezihlala zidibene neziqholo ngoku zikhuphisana nabantu abatsha abadumileyo kunye "nendalo yabo eyenziwe ngokufanelekileyo" kwiimpawu kunye neemveliso.

Ngoku, iibhotile zesiqhumiso zemveli zihlala kunye neepakethi ngamanye amaxesha kwiimilo ezingaqhelekanga kakhulu, imida emfiliba phakathi kwendalo esekiweyo kunye nenoveli. Kwimeko nayiphi na into, ubuchule kunye nezixhobo kufuneka zilandele ingcamango yabadali!

Ukuqulunqwa kwezinto ezintsha ekupakishweni kubandakanya imilo kunye nezixhobo, kunye nale ngcamango engenakuphepheka ye-eco-sustainability, ekwabelwana ngayo ekuqulunqweni.